Villa Bellezza Winery

Stunning river bluffs and surrounding natural beauty give name to this unique Wisconsin destination. Inspired by centuries old villas of Southern Europe, Villa Bellezza is home to a winery, tasting room, and restaurant surrounding a piazza created to share good food, award-winning wine, and “la dolce vita.” The winery welcomes aficionados and casual wine drinkers alike to enjoy hospitality and award-winning wines.

Cue created a unique labeling system for a portfolio of more than 30 wines across three tiers. The system identifies varietals from dry to sweet. Value wines use bold color and patterns, and signature wines a more premium expression incorporating a metallic finish. Patterns differentiate varietals, and color helps to denote sweeter or dryer wines, making each bottle a lovely reminder of the destination’s experience.