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Caribou Coffee Packaging 2019

  • Brand Identity
  • Iconography
  • Packaging
  • Portfolio Architecture

Creating a brand people love

Caribou Coffee has been “Fueling Adventure Since 1992”, celebrating the North Woods as the favorite coffee of the upper Midwest. Drawing from that inspiration, we created a look and feel leaning on Caribou’s distinctive blue color. We added iconography supporting the brand and products, including traditional coffee, crafted drinks, innovative RTDs and more. Different audiences, different occasions, different points of sale, but one Caribou brand.

Signature packaging supported coffee credentials and made information like brewing instructions easy. Language engaged brand lovers with a playful personality. Label architecture brought signature, flavored, and single origin coffees into one system, differentiating each with color and pattern. Designations for ground, whole bean, decaffeinated and caffeinated products made navigating options easier.

Caribou Coffee | Signature Packaging | Cue
Caribou Coffee | Signature Packaging | Cue

Designed to support brand innovation, the system created continuity across multiple channels and points of sale. A unique expression for premium coffee with an approachable, playful personality.

“The Cue team is a pivotal part of how we bring the Caribou Coffee brand to life. They provide a triple threat of sound strategy, compelling design and flawless execution. Cue’s work has opened new channels and doors for business, made our brand more consistent globally and created customer love and connection to our ethos. We would not be where we are today without Cue.”

– Michelle Chester, Brand Marketing Leader at Caribou Coffee

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