ELM
- Brand Identity
- Digital
- Iconography
- Naming
Integrating collective expertise
Comprised of three distinct companies, ELM is a formidable team of teams. Englert Inc. has been the gold standard for residential and commercial metal roof and gutter systems for over 50 years. LeafGuard revolutionized residential gutter systems. And, MetalMan combines Englert manufacturing with LeafGuard’s direct-to-consumer model for residential metal roofing. ELM was created to integrate this collected expertise.
Expressing a single, unified entity was a primary goal of the ELM brand. Leveraging the success of each company, the brand brought expertise and a portfolio of building solutions together under one roof. The new entity created a solid foundation for a growing family of companies, creating greater value for investors, partners and employees.