MySimplePetLab

Created by veterinarians for vets, pets and pet parents, MySimplePetLab is a leader in at-home pet testing and care. MySimplePetLab believes keeping pets heathy should be simple, offering a variety of vet-approved tests and care kits. Using the latest testing methods in its own certified lab, MySimplePetLab sends results directly to pet parents and vets.

Cue created an expression to bring the brand’s mission to life. Our work helped springboard the business’ success, won Gold at the VMX Vetty Awards, and as named Pet Healthcare Organization of the year by the Pet Independent Innovation Awards.

The brand is expressed across platforms, defined by imagery, typography and messaging that makes the experience approachable and credible. Content promotes the brand while engaging pet parents with valuable information to keep their pets healthy.

Pet tests are designed for ease of use, and include everything you need to test your pet’s health from home. The portfolio uses a color system to distinguish health concerns, and language and iconography to guide usage. Care kits are designed to work with test kits, giving pet parents the ability to provide their pets quick relief from common health concerns.

MySimplePet™Express is a prototype concept pairing modern pet care with convenience, focused on nutrition, wellness and walk-in pet care. Cue created the concept in partnership with Chandler, providing messaging, promotional tools and point-of-sale support.