• Brand Identity
  • Digital
  • Environment
  • Naming
  • Packaging

Created by veterinarians for vets, pets and pet parents, MySimplePetLab is a leader in at-home pet testing and care. MySimplePetLab believes keeping pets heathy should be simple, offering a wide range of vet-approved tests and care kits. Using the latest testing methods in its own certified lab, MySimplePetLab is able to send results directly to pet parents and vets. Cue partnered with MySimplePetLab, creating an expression that brings the brand’s mission to life.

Consistent Brand Voice

MySimplePetLab shows up across a variety of platforms. The brand is consistently expressed by defining roles for color, imagery, typography and language to make the experience feel credible and simple. Content not only promotes the brand, but engages pet parents with valuable information to help them keep their pets healthy.

Pet Testing Made Simple

Pet tests are designed to be easy to use, and include everything you need to test your pet’s health from the comfort of your own home. The growing portfolio benefits from a color system to distinguish health concerns, and language and iconography to guide usage.

Relief From-Home or On-the-Go

Care kits are designed to work with test kits, giving pet parents the ability to provide their pets quick relief from common health concerns.


MySimplePetLab continues to innovate, empowering vet care professionals and pet parents to take charge of their pets’ health. Cue partnered with Chandler to bring this retail pet care concept to life. Exclusively at PetSmart, MySimplePet™Express makes walk-in pet care for common pet concerns simple and convenient.

“Cue went above and beyond what we expected. They took the time to understand our vision and have elevated us to be something great. I think the world of the cue team and what they have done for us! ”

– Krista Chmiel, Customer Success Manager for MySimplePetLab
Product Stills & Motion: rau+barber, MySimplePet™Express Environment: Chandler Inc.