Total Tool
- Brand Identity
- Digital
- Iconography
Taking business to the next level
For commercial builders, efficient site management is critical to success. Total Tool was created to support that success with a deep inventory of tools, safety supplies, and a breadth of services. The company built a reputation providing custom solutions and expert, industry-leading service.
To help take Total Tool’s business to the next level, we gave the brand a confident new identity and voice, supported with iconography to reinforce its cultural values, speak more authoritatively, and expand its business to new markets.
The new identity draws on elements of old, but is redesigned in a fresh, simplified form. The brand’s voice is strengthened with bold typography while the whole system is unified with a consistently applied visual brand language.
A Values-Based Brand
Valuing character and integrity as much as knowledge and expertise, Total Tool continually strives to exceed expectations. On-going training that supports longstanding values is integral to sustaining a culture of high standards. Strongly branded iconography supports both company values and core competencies.
A Hardworking Tool
The company’s website was underleveraged in the past, but the new site invigorates the brand’s online presence. Inspired by a distinct identity and emboldened by a strong, authentic voice, TotalTool.com realigns and strengthens content, promotes the company’s leadership credentials, and adds new functionality designed to grow over time.
Exceeding Expectations
A brand book serves both internal and external audiences, explaining the breadth of tools and services offered, promoting the company’s mission, and reminding employees and partners of its commitment to exceed expectations. Additional applications embrace the brand’s new expression, and will continue to support the brand’s consistency as it grows.
