• Brand Identity
  • Print

The best of public and private partnerships becomes reality with a much-anticipated merger of the United States Postal Service and the United Parcel Service. Now one million strong across the United States and around the world, postal + parcel doesn’t get any bigger. Research told us that eagles are authoritative, and shields suggest credibility and strength, so we knew that combining the equities of both organizations would deliver the perfect formula. We solved the puzzle with a deft blend of both brands’ core iconography.

As one unified brand, the United States Postal Parcel Service is not only largess at the highest level, it’s an organization with a monopoly focused on its own success. Its mission: We’ll get it there. In time.


“...eagles are authoritative, and shields suggest credibility and strength...”

– Focus Group Respondents Everywhere