British American Football League (BAFL)
- Brand Identity
Despite great effort, the NFL has failed to capture the UK’s enthusiasm for American football. However, a new league blending the best football from both sides of the pond is kicking off with eight new teams in eight lucky cities throughout England. Brilliance is at the heart of the BAFL, which chooses the best of each sport to create an evolutionary, yet revolutionary new entertainment product. The brand identity follows suit, with a mix of familiar graphic elements in a highly rendered form. Like most big sports and entertainment logos, it takes a big idea and delivers it in a powerfully predictable way.