Mariano Rivera Foundation
- Brand Identity
Mariano Rivera is best known as a New York Yankees pitching legend and the only player ever unanimously voted into the Baseball Hall of Fame. Growing up in Panama, he faced many obstacles that would shape his approach to life. Through commitment and perseverance, he developed skills and virtues that would become keys to his success, contributing to one of the most successful careers in Major League Baseball.
Mariano and his wife, Clara, founded the Mariano Rivera Foundation in 1998 to provide children from impoverished families the life skills that will set them on the path to a brighter future. Cue was approached to create an identity that embodies the spirit and values of the foundation, helping to communicate its ambitious goals.
The system communicates positive attributes of a winning philosophy. The mark references Mariano’s faith, as well as the foundation’s collective commitment to improving the lives of others. Messaging is bold, empowering youth and volunteers alike to be Strong, Brave & Capable. The system extends to iconography supporting the organization’s initiatives. Other materials host a variety of efforts to move the foundation forward, including fundraising, building out facilities and inviting others to join.