Mariano Rivera Foundation
- Brand Identity
- Digital
- Iconography
Creating a brand for good
Mariano Rivera is best known as a New York Yankees pitching legend and the only player ever unanimously voted into the Baseball Hall of Fame. Growing up in Panama, he faced many obstacles that shaped his approach to life. Through commitment and perseverance, he developed skills and virtues that became keys to his success, contributing to one of the most successful careers in Major League Baseball.
Mariano and his wife, Clara, founded the Mariano Rivera Foundation in 1998 to provide children from impoverished families the life skills to set them on the path to a brighter future. Mariano asked us to create an identity to embody the spirit and values of the foundation, and communications to tell the story of this inspiring organization and its ambitious goals.