Mariano Rivera Foundation

  • Brand Identity
  • Digital
  • Iconography
  • Print

Creating a brand for good

Mariano Rivera is best known as a New York Yankees pitching legend and the only player ever unanimously voted into the Baseball Hall of Fame. Growing up in Panama, he faced many obstacles that shaped his approach to life. Through commitment and perseverance, he developed skills and virtues that became keys to his success, contributing to one of the most successful careers in Major League Baseball.

Mariano Rivera Foundation | Cue
Mariano Rivera Foundation | Cue

Mariano and his wife, Clara, founded the Mariano Rivera Foundation in 1998 to provide children from impoverished families the life skills to set them on the path to a brighter future. Mariano asked us to create an identity to embody the spirit and values of the foundation, and communications to tell the story of this inspiring organization and its ambitious goals.

Mariano Rivera Foundation | Cue
Mariano Rivera Foundation | Cue
Mariano Rivera Foundation | Cue
Mariano Rivera Foundation | Cue

“I am beyond grateful to Cue for assisting us in the rebranding process of our foundation as well as the many applications they created for us. Their commitment, dedication and creativity is beyond measure. It has been such a pleasure working with Ed, Alan and the Cue team. Thank you for taking our vision to new heights and elevating our brand.”

– Mariano Rivera