- Brand Identity
As medicine continues to advance and extend the quality of life, health care and the demands on caregivers become more complex. CEO Jill Lytwyn saw an opportunity to offer visionary female leadership and elevate the institutional pharmacy experience by providing professional service to caregivers, with a relationship of empowering support. The brand is inspired by the lotus flower, a symbol that represents new beginnings, overcoming obstacles, and inspires growth. In contrast to typical institutional pharmacies, Lotus Pharmacy offers localized, high touch service with added value support.
The Lotus Flower Safe Haven
In addition to serving caregivers, Lotus Pharmacy also supports organizations that promote the betterment of others, especially those who have suffered domestic or elder abuse. The Lotus Pharmacy flower is an open invitation to join together and “rise above” negative situations and empower others to create beautiful, new lives.