Caribou Coffee SKOL Vikings Blend
- Brand Identity
To tap into Minnesota’s love of Caribou’s hometown football team, Caribou asked Cue to create a special blend to honor the purple and gold. The Caribou Coffee SKOL Vikings Blend boasts a winning combination of cinnamon, nut, and cherry notes making it the the perfect blend to fuel Vikings fans throughout the season. A packaging solution was crafted to bleed purple and leverage the power and popularity of the Vikings SKOL chant as the call to action. The SKOL Vikings Blend successfully united Minnesota’s hometown coffee with Minnesota’s hometown football team. SKOL!