Lotus Pharmacy
- Brand Identity
- Digital
A new brand dedicated to caregivers
As medicine continues to advance, the demands on caregivers become more complex. CEO Jill Lytwyn saw an opportunity to offer visionary female leadership and elevate the institutional pharmacy experience by providing professional service to caregivers.
The brand is inspired by the lotus flower, a symbol of new beginnings and overcoming obstacles. In contrast to typical institutional pharmacies, Lotus Pharmacy offers localized, high touch service with a relationship of empowering support.
Lotus Pharmacy also supports organizations that promote the betterment of others, especially those who have suffered domestic or elder abuse. The Lotus Pharmacy flower is an open invitation to “rise above” negative situations, and empower others to create beautiful, new lives.
