Jack Daniel’s Sinatra Select
- Brand Identity
- Iconography
- Packaging
Honoring two American icons
Sinatra Select is a special edition whiskey crafted to honor Frank Sinatra’s fifty-year friendship with Jack Daniel’s Tennessee Whiskey. Frank was a fiercely loyal lifetime fan of the brand, and Sinatra Select was designed to be an homage to two American icons.
Inspired by classic timelessness, Sinatra Select has a look that’s sleek and stylish, a reflection of Sinatra’s timeless good taste. The bespoke bottle pushed the Jack Daniel’s portfolio into the ultra-premium space.
