Element
- Brand Identity
- Digital
- Iconography
- Naming
Creating a new-to-the-world brand

When multinational company Stork, B.V. decided to carve out its materials technology division, Cue was asked to name and brand the new company. We delivered a new-to-the-world brand imbued with the positive equities of the old company, but with a striking expression that could differentiate it in the world.

The Element brand united a vast network of labs around the world as it acquired new companies. Bringing these all together under a single identity enhanced Element’s value, making it attractive to organizations that might join it in the future. Branded materials were designed to work across continents. The new brand identity was applied to website, signage, documents, collateral, and other materials in locations around the world








