AIGA MN Design Camp 2018

  • Brand Identity
  • Digital
  • Print

AIGA Minnesota’s Design Camp is known as one of the national organization’s premier design conferences, one that takes our profession and passion to the great outdoors of Northern Minnesota. When we were asked to contribute to the effort, we enthusiastically committed to creating conference materials for the 2018 event.

AIGA MN Design Camp 2018 | Cue
AIGA MN Design Camp 2018 | Cue

Turning the Brief Inside Out

The Design Camp committee provided an open-ended brief, but wanted the conference to focus on personal creative development. The result: “Inside Out,” a theme designed to host a docket of talented designers speaking on the merits of investing in personal creative growth, taking risks and expressing a unique creative voice.

AIGA MN Design Camp 2018 | Cue

For Anyone Who Creates

Our visual language was based on deconstructing ideas about creative expression and connecting them to individual traits. The voice is empowering, putting creatives at the center of an idea that is open – applicable to anyone who creates. Ideas are delivered with illustrative elements and language across social media, promotions, swag, signage, and a comprehensive conference guide. Part informative and part fun, the materials helped to create an environment intended to open up campers to an inspiring weekend.

AIGA MN Design Camp 2018 | Cue

“Working with Cue to develop the visual language for Design Camp 2018 was amazing! They were so easy to work with and helped us keep track of every little detail. Cue created a cohesive experience that resonated deeply with our campers, and was appreciated by all.”

– Ashley Hohnstein, Design Camp Committee Chair