Encompass Brush
- Brand Identity
- Digital
- Packaging
90% of cavities and gum disease are caused by incorrect brushing – holding the brush at the wrong angle, not reaching all the right spots, and not brushing long enough. While 2 minutes is recommended, the Academy of General Dentistry reports the average person only brushes 40-70 seconds per day.
The new Encompass Brush aims to reimagine oral health. Rather than relying on people to brush perfectly, a team of dental professionals and engineers designed an entirely new kind of brush that delivers an optimal cleaning of your teeth and gums with every use.
The revolutionary J-shaped brush cleans each half of your mouth in just 10 seconds, meaning you can fully brush your teeth a mere 20 seconds. This is accomplished by the patented air pump system which delivers 100 brush strokes per second for the optimal cleaning experience.
Direct-to-consumer
Approaching the final stages of product and industrial design; the Encompass team focused on the strategies required to launch a brand in a time of increasingly online retail. Cue was instrumental in bringing the Encompass Brush to consumers through the creation of a packaging expression designed to convey the Encompass story.
Effortless Accessibility
A critical part of launching a successful direct-to-consumer brand is the creation of a singular touchpoint and expression of the brand. Without the ability for potential consumers to see the product in stores, a website carries a lot of weight. Balancing the ability to tell the brand story while clearly showcasing the product’s functions/features in an elegant manner.
