Caribou Flavored Coffees
- Brand Identity
- Portfolio Architecture
With its success at retail with crafted drinks, Caribou Coffee believed that it could offer better, flavored coffee, giving consumers the opportunity to brew premium, flavored coffees at home. Caribou Coffee asked Cue to extend the brand into this popular coffee category, creating Caribou Flavored Coffees. The goal was to excite consumers and positively enhance the appeal of the Caribou Coffee portfolio of products.
With so many coffee offerings competing for attention on shelves, it was important for these new products to stand out and distinguish flavors in a fresh, fun way. Cue created a family of colorful packages, giving each a unique personality with unique names, and illustrations that celebrate each flavor in an intriguing way.
As Caribou Coffee options expand with new flavors, Cue continues to add to the portfolio, each with its own name, personality and color. A running list of flavors includes: Caramel Hideaway, Chocolate Wonder, Vanilla Hazelnut Dreamstate, Mint Chocolate Thrill, Pumpkin Love and Honey Vanilla Harmony.