Caribou Flavored Coffees

  • Brand Identity
  • Packaging
  • Portfolio Architecture

Playful personalities for premium flavors

Caribou Coffee believed that it could offer better flavored coffee, giving consumers the opportunity to brew premium, flavored coffees at home. With so many flavored coffees competing for attention, these new products needed to distinguish flavors in a fresh, fun way. We created a family of packages, giving each a unique name, illustration and personality.