Valley Natural Foods
Valley Natural Foods has served the Twin Cities south metro since it began as a family co-op in 1977. Today, Valley Natural Foods is more than a grocery store. It’s a cooperative of people committed to a happy, healthy community, aspiring to live well, dream big and give back by helping each other, and the world, live better.
Cue was asked to create a new branded look and feel, one that would reveal the authenticity of the mission and invite a new generation to participate in it. The new identity is a reflection of Valley Natural Food’s commitment to community. Friendly and up-to-date, the new identity represents the brand as ever relevant to the growing, thriving community it serves.
A Branding System
More than a logo, the Valley Natural identity is a system of mark, illustration, typography, color and voice made available for applications ranging from store navigation and messaging, to packaging, to website and collateral materials and a host of member communications.
The primary logo includes a crafted typographic presentation of the name along with a “Sunflower” mark to add personality and meaning to the brand.
Use of typography and color is fresh and friendly, easy to read as it provides information about products and services Valley Natural Foods offers to customers and the community.
Valley Natural Foods is co-op in name, but also a part of the community in a very real way. Employees embrace the mission and work to provide food−and service−in a personal way.