Valley Natural Foods
- Brand Identity
- Environment
- Iconography
- Packaging
Branding the center of a healthy community
Valley Natural Foods is a cooperative committed to promoting a happy, healthy community, aspiring to live well, dream big and give back by helping each other and the world live better. Since 1977, it has been much more than a grocery store.
We created a new identity to reveal the coop’s mission and invite a new generation to participate. The brand applied simple illustration, typography and color to applications, from store signage, navigation and messaging, to packaging, website, collateral materials, and member communications.
Communications were designed to be informative and easy to read, made to serve customers and the community. Valley Natural Foods is a place where employees embrace the coop’s mission and work, and customers are made to feel welcome.
