Pendleton Midnight
- Brand Identity
- Iconography
- Packaging
- Portfolio Architecture
Elevated by an aspirational ideal
Made from glacier-fed water from Mt. Hood, Pendleton Midnight is a super-premium, blended Canadian whisky. Named for the Pendleton Rodeo, this addition to the portfolio needed to be seen as more aspirational to appeal to contemporary urban consumers. We created “Western Freedom” as an idea to inspire Pendleton Midnight. Refined design and attention to material details elevate this 90-proof expression within the Pendleton Whisky family.
