- Brand Identity
Made from glacier-fed spring water from Oregon’s Mt. Hood, Pendleton Midnight is a super-premium, blended Canadian whisky.
Named for the Pendleton Rodeo, the brand has a strong association to the cowboy lifestyle. But the brand needed to be interpreted in a more aspirational way to appeal to a more contemporary, urban consumer. Inspired by Western freedom and living well, this new entry into the Pendleton portfolio grows the appeal to a wider audience by creating a more premium expression of the brand.
An intriguing name, more refined application of iconography and attention to material details elevate this 90 proof expression within the Pendleton Whisky family.