Caribou Coffee Ready-To-Drink
- Brand Identity
- Packaging
- Portfolio Architecture
Moving Caribou Coffee innovation forward
To move innovation forward, Caribou created a variety of ready-to-drink products packaged in 11.5 Oz. cans. We designed them with an iconic, identifiable look and cues appropriate for each product. Caribou’s popular, crafted cold brew products launched first, including Black Coffee, Original Crafted and Vanilla Crafted beverages.
Closely following were Bou-sted Sparkling Caffeinated Beverages. Sparkling caffeinated water packaged in cans with four, refreshing low-calorie flavors: Wildberry, Grapefruit, Dragon Fruit and Passion Fruit Orange Guava.
