Caribou Coffee Cold Brew
- Brand Identity
To make Caribou’s popular cold brew products available as ready-to-drink beverages, we applied a premium look to sleek, 11.5 Oz cans. The cans use a bold presentation of the brand icon in a design created to host multiple SKUs. Cold Brew Black Coffee, Original Crafted and Vanilla Crafted beverages were part of the initial launch, one effort in a variety of new initiatives at Caribou Coffee, to bring innovation forward.