Clarity is speed. When markets understand an idea, they can move quickly. Brand design builds strategic meaning into core identity and expression, revealing the proposition and laying claim to the idea. When your brand identity embodies your unique proposition, competitors are disadvantaged while partners and investors are drawn to your vision for success.
Reveal the Brand Vision
It’s often the case that investors see opportunity and value others don’t. Whether it’s carving out a single division or rolling up multiple similar companies, the market value is achieved when others see it as well. Brand design helps reveal the vision, and ultimately makes the value evident.
Signal Change, Drive Growth
When people inside the wall as well as out see and share the same vision, change and growth are accelerated. Few things signal change and focus attention like a strategic approach to brand identity and expression. And, growth is what turns the company you bought into the one you can sell.
Brand As A Value Multiplier
Brand Value typically averages 20% of a company’s market capitalization. And strong brands regularly out-perform the S&P 500 and other indices. In the realm of private equity, well developed brands create greater intangible value, and command higher valuations and multiples.
Slice Pizza: Creating A Consumer Brand To Drive Growth And Investment
Big pizza was investing heavily in simplified ordering systems, and by 2010 almost all new category growth was going to the 3-4 largest brands. At the same time, consumers consistently preferred the great taste of local mom & pop pizzerias. Founder Ilir Sela had developed a winning technology platform to help local pizzerias compete with […]
Element Materials Technology: From Corporate Carve-Out To New Global Brand
Stork Materials Technology was a single division of a large multi-national organization when a private equity organization saw the opportunity to create a global network of testing labs. When private equity firm 3i carved the materials testing division out of Dutch multi-national Stork, it needed to immediately create a new-to-the-world brand that could lead the […]
AI Fire: Leveraging A Flexible Brand Structure To Roll-Up Acquisitions
Audax Private Equity saw an opportunity to integrate Academy Fire’s experienced call center network with Impact Fire’s talented field service organization to create AI Fire, a single, national organization specializing in fire protection services. Cue was engaged to create a flexible brand system to leverage the equity of the acquired companies, while creating a unified organization […]
United Urology Group: Creating A Shared Brand To Invite Participation
Over several years, Chesapeake Urology grew to become the largest urology practice in the Mid-Atlantic region. More than just a large practice, Chesapeake cracked the code on a better operating model. It leveraged capital to create an integrated approach to care. It linked a network of medical offices and ambulatory surgery centers while providing patients access to […]
Meridian Behavioral Health: Core Brand & Architecture To Expand A Network
With mental and behavioral health awareness growing, Audax Private Equity saw an opportunity to reshape Meridian Behavioral Health into a larger, more successful behavioral healthcare network. At the time, Meridian was a collection of independent and loosely affiliated facilities that lacked a shared operating philosophy or go-to-market brand strategy.
United Subcontractors Inc.: Using Brand To Make Many Companies One
United Subcontractors, Inc. (USI) started as a “consortium” of (separately branded) subcontractors providing a variety of services within the building industry. Business development efforts to date had centered on purchasing efficiencies, with limited consideration for brand. As the industry grew, management saw the opportunity and market value of a single, shared brand.