Thymes Classics
- Packaging
- Portfolio Architecture
Beloved fragrances with a fresh look
Thymes Classics were created to make fan-favorite fragrances available again. New packaging used a universal design adorned with a botanically-inspired motif. Custom labels carried individual fragrance names and colors. The collection included bath & body and home fragrance products in four fragrances: Fig Leaf & Cassis, Green Tea, Ginger Milk and Sleep Well.
Special gift packaging gave Thymes fragrances an updated, giftable look. Some of Thymes’ most loved fragrances made older collection concepts relevant again. We borrowed elements from the original designs, and updated color palettes, containers and ribbon wraps to create fresh, new looks.
