Thymes Classics

  • Packaging
  • Portfolio Architecture

Thymes Classics is a collection of fan-favorite fragrances made available once again. The collection includes bath & body and home fragrance products in four fragrances: Fig Leaf & Cassis, Green Tea, Ginger Milk and Sleep Well. The new packaging uses a universal design complimented by a botanically-inspired motif. Custom labels carry individual fragrance names and colors. The system is simple and flexible, designed to easily add new fragrances in the future.

We also created special gift packaging, giving Thymes fragrances an updated look and offering beautiful new ways for customers to give their favorite Thymes fragrance products. Solid perfumes are packaged in beautiful oval boxes designed to make that special offering even more special. Some of Thymes’ most loved fragrances are older collection concepts. To give these products new life, we borrowed elements from the original designs, added updated color palettes, containers and ribbon wraps to create fresh, new looks.