Revel Stoke Whisky
- Brand Identity
- Portfolio Architecture
Revel Stoke offers a wide range of flavored whiskies, providing an alternative to the connoisseurship and snobbery of the whisky category. While its spiced and flavored whiskies had experienced some success in the past, the flavor-focused brand did not provide the energy and personality needed to meaningfully connect with the right consumers.
The new expression shifts focus from flavor to bold energy, inviting adventurous drinkers to explore social risk and live life on their own terms. Fueled by an unapologetic personality, Revel Stoke is a call to celebrate good times, with whiskies that let you run wild and drink free.
A Disruptive Personality
Characterized by being brash, emotive, extroverted, the brand is about living in the moment. Each flavor is identified by a personality- driven name and emblazoned with an outrageous illustration representing the flavor’s personality. Name, image and language combine to deliver a bold expression, building layers of discovery into the experience. The result is a mix of flavor, attitude and social currency made to be shared.
An Extensive Toolkit
A robust toolkit of brand elements empowers the brand to express itself confidently and consistently across a wide variety of applications. The “punk zine meets whisky bar” expression is distinctive; a strong point of view at point of sale, in promotional merchandise, within digital activation, advertising and more.
To support continued flavor innovation, we’ve created personalities for new products, with naming, language and character development. Each with the right amount of outrageous absurdity. Each still part of a unified portfolio.