Meridian Behavioral Health System

Meridian Behavioral Health is a network of health facilities, addressing chemical dependency, addiction, mental health and other behavioral issues. With new acquisitions, the company needed to sharpen its proposition, and codify its mission and values. We created an identity for Meridian designed to preside over a growing number of facilities nationwide. The “North Star” icon represents the company as a standard-bearer of common values and a symbol of the company’s diverse expertise.

When Meridian acquired underperforming regional facilities, we re-branded each with a new name and identity connected to local communities. Now, both Red River and Cypress Grove serve their communities with higher standards of personalized care. Websites and collateral materials reflect their commitment to meaningful change in the lives of their clients, conveying Meridian’s compassionate approach to mental health.

We gave Meridian’s medication assisted treatment facilities an identity reflecting the brand’s inspiring proposition: The Strength to Fight. As a behavioral health entity dedicated to helping people battling addiction, the brand communicates a message of hope.