Kamora
- Brand Identity
- Packaging
- Portfolio Architecture
Forgotten favorite to category contender
Kamora is a rich coffee liqueur crafted to honor ancient Mayan tradition. Made with authentic Mexican coffee, the product had a following, but lacked energy and a strong presence on shelf.
We invigorated the brand by creating a new high-energy expression to challenge category convention and resonate with younger consumers. An expanded portfolio architecture was designed to support the growth of innovative new products and recipes.
The updated packaging elevates brand equities respectfully and authentically. A modern expression created to expand the brand’s appeal to new, discerning audiences.