Jack Daniel’s Tennessee Honey

Jack Daniel’s Tennessee Honey is a whiskey and honey liqueur that’s naturally sweet and easy to drink. It’s authentically Jack Daniel’s, but created with an eye towards inviting new consumers to the brand. The label uses familiar elements, with iconography, color and messaging to reflect its natural ingredients, easy going energy, and smooth taste. Extended brand language brought to life applications used to launch the product and inspire activation, on premise and in retail environments.