Campbell Mithun

  • Brand Identity
  • Environment
  • Print

Over its 70-year history, Campbell Mithun has produced some of the most memorable advertising campaigns in the business. Great work rarely happens by accident, and founder Ray Mithun’s insights into creativity and business, while written 50 years ago, remain remarkably relevant to business today. The new leadership team saw great potential in this once-proud agency and challenged us to help them infuse it with new energy and purpose.

We knew an important part of our task would be getting people to believe again. That led us to the creation of seven defining ideas, along with supporting iconography. Each icon serves as a touchstone for an idea vital to the success of the agency.

To show evidence that the agency was changing, we brought the brand to life in visible new ways. Colors from the palette were introduced into the space, and murals created with icono- graphic elements offer new ways for people to think about the ideas they represented. These additions not only provided reference points for navigation, they brought a new energy to the environment.

“Cue got it. The work they created was built from our undeniable essence. And that means that the people who show up every day really believe in it, and when we pitch our story it comes from the heart.”

– Jack Rooney, CEO, Campbell Mithun