Campbell Mithun

  • Brand Identity
  • Environment
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A past legacy inspires the future

Over its 70-year history, Campbell Mithun produced some of the most memorable advertising campaigns in the business. Founder Ray Mithun’s evergreen insights about creativity and business offered inspiration to the agency’s new identity. Those insights inspired seven defining ideas, supported by icons serving representing ideas vital to the success of the agency. To signal change, the brand came to life throughout the space, adding new energy to the workplace.

“Cue got it. The work they created was built from our undeniable essence. And that means that the people who show up every day really believe in it, and when we pitch our story it comes from the heart.”

– Jack Rooney, CEO, Campbell Mithun