Briggs & Stratton
- Brand Identity
- Environment
- Packaging
Empowering a brand that powers the world
The Briggs & Stratton logo is a badge; a reminder of the important role small engines play. The design was built on the legacy of past marks and serves to brand the engine proudly with strength and confidence.
The extended brand system included ingredient branding, genuine parts, advertising signatures, commercial offerings, and more. The system not only strengthened the brand’s persona, but offered new ways to understand what the brand stands for. Identity Guidelines packaged a brand book that explained the consumer proposition and included digital artwork.
Briggs & Stratton has been into motorsports for almost as long as it has been into engines, making more racing engines than anyone else in the world. Inspired by signature elements of the core identity, we created an identity for the racing program to signal the brand’s passion for racing.
