- Brand Identity
When Bandit Wines approached Cue about a package redesign, their goal was to reach out to young adult wine drinkers, the fastest growing segment in the wine market. Bandit’s audience values outdoor experiences, balanced lifestyles and sustainable business practices. While other Tetra Pak brands express faux sophistication, Bandit saw an opportunity to capture the convenience and appeal of being able to enjoy wine you love, anywhere you go.
Bandit’s new package design is approachable, inviting and fun. While the brand still communicates quality and a social conscience, leveraging portability as a proposition allows Bandit to be appropriate in all sorts of occasions. The design solution increases shelf presence and differentiation from competitors in the Tetra Pak category, as well as from traditional wine.