Bandit Wines

Young adult wine drinkers were the fastest growing segment in the wine market. That audience valued outdoor experiences, balanced lifestyles and sustainable business practices. So, while other Tetra Pak brands were striving to express faux sophistication, Bandit saw an opportunity to capture the convenience and appeal of enjoying wine you love, anywhere you go.

Bandit’s new package was designed to be approachable, inviting and fun. While the brand still communicated quality and a social conscience, leveraging portability as a proposition invited Bandit ability to participate in new occasions. Not only did the concept differentiate Bandit from traditional wine, it increased the brand’s shelf presence, standing apart from competitors in the Tetra Pak category.