A promotional identity for an AIGA MN event providing design students an opportunity to discover how their work measures up to professional standards.
Logo, wordmark, identity, trademark, badge – all are different terms used to describe the singular, and perhaps most important, expression of a brand. Of course, a brand is more than just a logo. It’s the sum total of meaning that resides in a consumer’s mind – impressions from a logo, color, iconography, package, advertising and more.
A well crafted identity represents a brand in its most succinct expression. We think of brand identity as part of a proposition that can be expressed in every relevant way. Our expertise involves the creation of symbols, typography, color and more, to either improve a brand’s meaning or by creating something wholly new to the world.