Brand Identity Design

  • Brand Identity

Logo, wordmark, identity, trademark, badge — all are different terms used to describe the singular, and perhaps most important, expression of a brand. Of course, a brand is more than just a logo. It’s the sum total of meaning that resides in a consumer’s mind — impressions from a logo, color, iconography, package, advertising and more.

A well-crafted identity represents a brand in its most succinct expression. We think of brand identity as part of a proposition that can be expressed in every relevant way. Our expertise involves the creation of iconography, typography, color and more, to either improve a brand’s meaning or create something wholly new to the world.