Tuaca

A little-known liqueur with Italian roots and strong taste appeal, Tuaca of old was often overlooked on the shelf, lacking an understandable persona. Instead, the brand relied on bartenders and word of mouth to validate its credibility. The new design shed the old without throwing away elements of Tuaca’s story and heritage. Italian design sensibilities inspired refined design that was bold, timeless and inviting. Modern, but true to its roots, new branding tools promoted and communicated the brand to distributors in the field.