Good Day Cafe: The usual with a side dish of originality
The Good Day Cafe was envisioned to be a place that’s inviting; a place to meet, share a great meal, hang out or have a cup of coffee. So, it’s no accident that the place works harder to be comfortable than it does to be novel.
The start of a good day
Minneapolis-based restaurant entrepreneurs asked us to bring to life the concept of the Good Day Cafe. Using elements curated from familiar references—diners, cafes and kitchens—the Good Day Café tells a traditional story in a new way.
Defining the experience
Fireplaces, rough-hewn wood beams and warm colors make the Good Day Cafe inviting. Details, including custom floors, metalwork and lighting fixtures mixed with references more common to diners and restaurants make the place feel both familiar and unique.
Something for everybody
Spanning sixty feet, the mural becomes the focal point of the dining area. Using familiar and unexpected imagery, it invites dining patrons to discover something new with each visit.
I'll take it to go
Inside, the experience is designed to make people feel like they can make the Good Day Cafe their own. And, when people feel that way about a place, they usually want to take a piece with them or share it with their friends. Hats, tee shirts and gift cards are designed to let them do that. And, we created packaging for homemade bakery items and food to go.