Earthjustice
We’ve cracked the code on Millennials: They love causes, they love value, and they love tacos. That insight led to a remarkably simple strategy culminating in an incredibly effective brand we named “Dollar Taco.” It’s an accessible brand with an ironic wink, and Millennials are literally eating it up. With an innovative supply chain and a distribution channel second to none, Dollar Taco is slaying hunger one dollar at a time. “Cue nailed the look and feel with an authenticity that speaks to the culture,” says Melissa Shank, Brand Manager. “Process Yellow isn’t a color just any brand can own, but by complimenting it with black, we got to something very proprietary.” The look and feel may scream value, but appetites aged 22 to 27 are saying “Mmm.”
Just because you’re getting older doesn’t mean you’ve lost your sense of style. That’s the thinking behind a fashion brand targeting seniors holding onto enduring values of their youth.
Artifact is a brand poised to capture the essence of a generation that‘s still truckin,’ with fashion and accessories as right-on as they are outta-sight. Not since the summer of love has clothing been so hip, capturing a vibe that vintage shoppers really dig.
The best of public and private partnerships becomes reality with a much-anticipated merger of the United States Postal Service and the United Parcel Service. Now one million strong across the United States and around the world, postal + parcel doesn’t get any bigger. Research told us that eagles are authoritative, and shields suggest credibility and strength, so we knew that combining the equities of both organizations would deliver the perfect formula. We solved the puzzle with a deft blend of both brands’ core iconography.
As one unified brand, the United States Postal Parcel Service is not only largess at the highest level, it’s an organization with a monopoly focused on its own success. Its mission: We’ll get it there. In time.
Every year, Caribou pays tribute to Amy Erickson, the company’s original roastmaster who lost her battle with breast cancer over 20 years ago. Since that time, Caribou Coffee has honored her memory with a special blend of coffee, Amy’s Blend, that raises money in support of CancerCare.org.
Cue designed an icon intended to live perpetually, in memory of Amy and as commitment to “Doing Good With Coffee,” part of the company’s commitment to the communities it serves. The extended system helped to streamline the program by defining “the give” and creating a respectful tribute to Amy in every Caribou store.
We live in an era of social media where everything is shared, and successful work often leads to formulaic repetition. When projects of similar types become too familiar to others’ execution rather than from unique insight, the work (and thinly veiled strategy) becomes predictable. As an April Fools promotion, we created a series of faux work pages that parody different aspects of the branding industry and posted them on the designcue.com home page. Included are explorations involving conventional clichés, stereotypes, and cheeky formulaic execution, all in the spirit of fun.