Kamora crafts this rich coffee liqueur to honor ancient Mayan tradition. Made with authentic Mexican coffee, the product had a loyal following, but lacked energy and a strong presence on shelf. We were tasked with invigorating the brand to challenge category convention and reposition it with younger consumers. We responded by creating a new, high-energy expression designed to compete with its main competitor, Kahlúa.
Leroux is a storied brand with more than a century of history. Crafted to celebrate extraordinary flavor, Leroux offers a wide variety of products making it a perfect accompaniment to every occasion and adventure. Sipped, shot or savored, it’s a great way to celebrate all that life offers. Over the years, the brand became fragmented, losing its presence and credibility on shelf. Our charge was to strengthen Leroux’s brand expression and reputation for innovative products.
Inspired by both innovation and empathy, Palette Life Sciences sees things differently. Utilizing proven technologies in novel applications, Palette is able to create inventive solutions that elevate patient care.
To advance the brand, Cue created a new identity, a branded look and feel, and a set of core expressions to reflect Palette’s newly articulated proposition. And, we created a brand book to socialize the new proposition within the company.
Connect Homes was created with the goal of making modern living accessible for those who aspire to live that way. Eight years in, they are still producing homes at the highest standards, using an assembly line approach to control quality and costs. Delivered to the site 90% complete, modules fit together like Legos to create a variety of configurations, making Connect Homes a great solution for just about any location.
With a rich history spanning more than 100 years, five generations and hundreds of SKUS, the Phillips flagship brand presides over a broad range of innovative spirits. This redesign gives the brand portfolio a fresh look while retaining the likeability the brand enjoys as a “Midwest favorite.”
Revel Stoke offers a wide range of flavored whiskies, providing an alternative to the connoisseurship and snobbery of the whisky category. While its spiced and flavored whiskies had experienced some success in the past, the flavor-focused brand did not provide the energy and personality needed to meaningfully connect with the right consumers.
The new expression shifts focus from flavor to bold energy, inviting adventurous drinkers to explore social risk and live life on their own terms. Fueled by an unapologetic personality, Revel Stoke is a call to celebrate good times, with whiskies that let you run wild and drink free.
ELM is a formidable “team-of-teams”, comprised of three distinct companies – Englert, LeafGuard and MetalMan – whose competencies are well integrated. For over 50 years, Englert Inc. has been the gold standard for residential and commercial metal roof and gutter systems, with premier manufacturing and supply chain expertise. LeafGuard revolutionized residential gutter systems with its one-piece system, and direct-to-consumer efficiency and speed. And, MetalMan is the culmination of Englert manufacturing and LeafGuard direct-to-consumer model, bringing premium metal roofing to the residential market.
For commercial builders, efficient site management is critical to success. Total Tool was created to support that success, supplying commercial builders with a deep inventory of tools and safety supplies along with a breadth of services that includes repair, rental, rigging and training. Established almost 40 years ago, the company has continually strived to provide custom solutions paired with expert, industry-leading customer service. Unmatched dedication has made Total Tool a trusted partner within the industry.
Mariano Rivera is best known as a New York Yankees pitching legend and the only player ever unanimously voted into the Baseball Hall of Fame. Growing up in Panama, he faced many obstacles that would shape his approach to life. Through commitment and perseverance, he developed skills and virtues that would become keys to his success, contributing to one of the most successful careers in Major League Baseball.
Mariano and his wife, Clara, founded the Mariano Rivera Foundation in 1998 to provide children from impoverished families the life skills that will set them on the path to a brighter future. Cue was approached to create an identity that embodies the spirit and values of the foundation, helping to communicate its ambitious goals.
As beautiful as it is intriguing, the Pacific Northwest is a place where convention is challenged, and open-minded exploration is rewarded with discovery. Headwind Vodka embodies the natural beauty and urban sophistication of the Pacific Northwest – from the packaging to the liquid, no matter where you are in the world.
Cue was approached to name and create the brand, packaging design, website, and launch materials for this new spirits venture.