With a rich history spanning more than 100 years, five generations and hundreds of SKUS, the Phillips flagship brand presides over a broad range of innovative spirits. This redesign gives the brand portfolio a fresh look while retaining the likeability the brand enjoys as a “Midwest favorite.”
Phillips
Connect Homes was created with the goal of making modern living accessible for those who aspire to live that way. Eight years in, they are still producing homes at the highest standards, using an assembly line approach to control quality and costs. Delivered to the site 90% complete, modules fit together like Legos to create a variety of configurations, making Connect Homes a great solution for just about any location.
Revel Stoke offers a wide range of flavored whiskies, providing an alternative to the connoisseurship and snobbery of the whisky category. While its spiced and flavored whiskies had experienced some success in the past, the flavor-focused brand did not provide the energy and personality needed to meaningfully connect with the right consumers.
The new expression shifts focus from flavor to bold energy, inviting adventurous drinkers to explore social risk and live life on their own terms. Fueled by an unapologetic personality, Revel Stoke is a call to celebrate good times, with whiskies that let you run wild and drink free.
ELM is a formidable “team-of-teams”, comprised of three distinct companies – Englert, LeafGuard and MetalMan – whose competencies are well integrated. For over 50 years, Englert Inc. has been the gold standard for residential and commercial metal roof and gutter systems, with premier manufacturing and supply chain expertise. LeafGuard revolutionized residential gutter systems with its one-piece system, and direct-to-consumer efficiency and speed. And, MetalMan is the culmination of Englert manufacturing and LeafGuard direct-to-consumer model, bringing premium metal roofing to the residential market.
For commercial builders, efficient site management is critical to success. Total Tool was created to support that success, supplying commercial builders with a deep inventory of tools and safety supplies along with a breadth of services that includes repair, rental, rigging and training. Established almost 40 years ago, the company has continually strived to provide custom solutions paired with expert, industry-leading customer service. Unmatched dedication has made Total Tool a trusted partner within the industry.
Mariano Rivera is best known as a New York Yankees pitching legend and the only player ever unanimously voted into the Baseball Hall of Fame. Growing up in Panama, he faced many obstacles that would shape his approach to life. Through commitment and perseverance, he developed skills and virtues that would become keys to his success, contributing to one of the most successful careers in Major League Baseball.
Mariano and his wife, Clara, founded the Mariano Rivera Foundation in 1998 to provide children from impoverished families the life skills that will set them on the path to a brighter future. Cue was approached to create an identity that embodies the spirit and values of the foundation, helping to communicate its ambitious goals.
As beautiful as it is intriguing, the Pacific Northwest is a place where convention is challenged, and open-minded exploration is rewarded with discovery. Headwind Vodka embodies the natural beauty and urban sophistication of the Pacific Northwest – from the packaging to the liquid, no matter where you are in the world.
Cue was approached to name and create the brand, packaging design, website, and launch materials for this new spirits venture.
90% of cavities and gum disease are caused by incorrect brushing – holding the brush at the wrong angle, not reaching all the right spots, and not brushing long enough. While 2 minutes is recommended, the Academy of General Dentistry reports the average person only brushes 40-70 seconds per day.
The new Encompass Brush aims to reimagine oral health. Rather than relying on people to brush perfectly, a team of dental professionals and engineers designed an entirely new kind of brush that delivers an optimal cleaning of your teeth and gums with every use.
The revolutionary J-shaped brush cleans each half of your mouth in just 10 seconds, meaning you can fully brush your teeth a mere 20 seconds. This is accomplished by the patented air pump system which delivers 100 brush strokes per second for the optimal cleaning experience.
As medicine continues to advance and extend the quality of life, health care and the demands on caregivers become more complex. CEO Jill Lytwyn saw an opportunity to offer visionary female leadership and elevate the institutional pharmacy experience by providing professional service to caregivers, with a relationship of empowering support. The brand is inspired by the lotus flower, a symbol that represents new beginnings, overcoming obstacles, and inspires growth. In contrast to typical institutional pharmacies, Lotus Pharmacy offers localized, high touch service with added value support.
Meridian Behavioral Health is a network of health facilities, addressing chemical dependency, addiction, mental health and other behavioral issues for men, women, adolescents and LGBT clients. With new acquisitions and growth of its portfolio, the company needed to sharpen its proposition and codify its mission and values. We created a new identity for Meridian designed to preside over a growing number of health facilities and behavioral health specializations across the country. The “North Star” icon represents the company’s diverse expertise and a symbol of Meridian as a standard-bearer of values common to the facilities it owns.