Revel Stoke offers a wide range of flavored whiskies, providing an alternative to the connoisseurship and snobbery of the whisky category. While its spiced and flavored whiskies had experienced some success in the past, the flavor-focused brand did not provide the energy and personality needed to meaningfully connect with the right consumers.
The new expression shifts focus from flavor to bold energy, inviting adventurous drinkers to explore social risk and live life on their own terms. Fueled by an unapologetic personality, Revel Stoke is a call to celebrate good times, with whiskies that let you run wild and drink free.
Created by veterinarians for vets, pets and pet parents alike, MySimplePetLab is a leader in at-home pet testing. MySimplePetLab believes keeping pets heathy should be simple, and offers a wide range of vet-approved tests that make testing pets for common health concerns easy. Using the latest testing methods in its own certified lab, MySimplePetLab is able to send results directly to pet owners and vets. Cue partnered with MySimplePetLab, creating an identity and expression to communicate the value of its mission to consumers across all points of contact.
Bacio makes food approachable, feeding customers’ desire to experience, discover and learn. But, when faced with restrictions on serving capacity due to Covid, the management team of this Twin Cities restaurant felt the need to create new ways to serve customers, including curbside delivery, to-go meals and cocktails, and the purchase of a food truck (the largest in the state). Now mobile, the restaurant has a new way to diversify its menu and expand its customer base across the metro area. With an inviting name, and truck design that’s as tasty the food it serves, Bacio can serve any location or event with a custom offering. Whether a simple picnic barbecue or a multi-course wedding reception, Bacio-A-Go-Go’s mobile kitchen mixes hospitality and fresh food with versatility and a side of fun.
ELM is a formidable “team-of-teams”, comprised of three distinct companies – Englert, LeafGuard and MetalMan – whose competencies are well integrated. For over 50 years, Englert Inc. has been the gold standard for residential and commercial metal roof and gutter systems, with premier manufacturing and supply chain expertise. LeafGuard revolutionized residential gutter systems with its one-piece system, and direct-to-consumer efficiency and speed. And, MetalMan is the culmination of Englert manufacturing and LeafGuard direct-to-consumer model, bringing premium metal roofing to the residential market.
As beautiful as it is intriguing, the Pacific Northwest is a place where convention is challenged, and open-minded exploration is rewarded with discovery. Headwind Vodka embodies the natural beauty and urban sophistication of the Pacific Northwest – from the packaging to the liquid, no matter where you are in the world.
Cue was approached to name and create the brand, packaging design, website, and launch materials for this new spirits venture.
Fast Phone Repair is a team and culture of expertise and service. Committed to consistently high standards of device repair, they’re an organization of professionally-trained individuals, operating at a high level.
Cue was approached to create a credible, approachable device repair brand. The brand promises an uncomplicated experience with gratifying results, and invites possible employees and franchise owners to inquire. Confident brand elements create a clear and dynamic environment throughout communications. This translates to online presence, signage, and store design, providing credibility to a growing company.
HomeDog Co. is a maker of high quality dog accessories inspired by the idea that “Every Dog Deserves A Home.” We created a brand name, identity system, and packaging to help this new company make animal rescue an even more fashionable cause.
Recover Regimen produces high-quality Epsom Salts for consumers who practice a beauty or wellness regimen, and seek products that help them rejuvenate quickly and effectively. Infused with natural essential oils, fragrance formulas include Cedar Herb (Repair) Vanilla Patchouli (Restore) and Eucalyptus Mint (Rejuvenate). As a start up company, we developed the brand including name, identity, package design, product photography, and website.