John Barr Whisky
We’ve cracked the code on Millennials: They love causes, they love value, and they love tacos. That insight led to a remarkably simple strategy culminating in an incredibly effective brand we named “Dollar Taco.” It’s an accessible brand with an ironic wink, and Millennials are literally eating it up. With an innovative supply chain and a distribution channel second to none, Dollar Taco is slaying hunger one dollar at a time. “Cue nailed the look and feel with an authenticity that speaks to the culture,” says Melissa Shank, Brand Manager. “Process Yellow isn’t a color just any brand can own, but by complimenting it with black, we got to something very proprietary.” The look and feel may scream value, but appetites aged 22 to 27 are saying “Mmm.”
Despite great effort, the NFL has failed to capture the UK’s enthusiasm for American football. However, a new league blending the best football from both sides of the pond is kicking off with eight new teams in eight lucky cities throughout England. Brilliance is at the heart of the BAFL, which chooses the best of each sport to create an evolutionary, yet revolutionary new entertainment product. The brand identity follows suit, with a mix of familiar graphic elements in a highly rendered form. Like most big sports and entertainment logos, it takes a big idea and delivers it in a powerfully predictable way.