Brown-Forman Literature

Audax Private Equity saw an opportunity to integrate Academy Fire’s experienced call center network with Impact Fire’s talented field service organization to create AI Fire, a single, national organization specializing in fire protection services.

Cue was engaged to create a flexible brand system to leverage the equity of the acquired companies, while creating a unified organization in the market.

Big pizza was investing heavily in simplified ordering systems, and by 2010 almost all new category growth was going to the 3-4 largest brands. At the same time, consumers consistently preferred the great taste of local mom & pop pizzerias.

Founder Ilir Sela had developed a winning technology platform to help local pizzerias compete with high tech ordering, but hadn’t created the consumer proposition to bring the offering to life.