Streetz American Grill
- Brand Identity
- Environment
- Packaging
Street food with an upscale vibe
Inspired by classic food destinations, Streetz American Grill was created as a quick-serve restaurant specializing in great American street food. Favorites like Philly cheesesteaks, Coney Island hot dogs and Greek gyros are each made with quality ingredients, authentically prepared to match the best of the best.
For inspiration, we drew on ephemera from vintage American dining establishments. Streetz’ identity is revealed in signage, interiors, menu boards, packaging and more, with messaging, murals, menu boards and materials that recall the authenticity of great places and great food.
Collaborating with Tanek, we created a branded upscale environment, with elements conceived to be customized and scaled as new locations are added. A defined set of materials and architectural details establish the feel of an environment that is modern, but with a sense of nostalgia.
