Pendleton Directors’ Reserve
- Brand Identity
- Packaging
A tribute to the American West
Pendleton Director’s Reserve embodies the lore and legacy of the Pendleton Round-Up, an iconic symbol of rodeo heritage. Aged twenty years, the liquid inside speaks to the same heritage and is showcased in a bottle, wrapped in a leather sleeve crafted by third-generation saddle maker Randy Severe. The bottle is encased in a box that carries the story of this special whiskey and its heritage.
