Mighty Crunch

• Brand Identity
• Packaging

Mighty Crunch is a great-tasting, value-priced alternative to more expensive advertised brand cereals. With eight superhero-themed varieties, Mighty Crunch offers fun flavors that kids love. It’s a tasty way for superheroes in training to get started in the morning.

This new brand creation features an identity inspired by vintage comic book fonts, lending a superhero personality to the design. Illustrations by Luke Bott depict a giant gloved hand emerging from a sea of cereal, with a futuristic metropolis in the background. Color differentiation plays a key role in helping the Mighty Crunch flavors stand out on the shelf.