ArchBridge
- Brand Identity
- Digital
- Naming
New meaning, clarity and confidence
ArchBridge Family Office serves families of great wealth, providing them with comprehensive oversight, better outcomes and peace of mind. Formerly St. Louis Trust, the new name uses a metaphor to reinforce the company’s purpose: We guide families through the complex intersections of wealth and life. The new name identifies a company with broad reach, expertise, and vision, presented with clarity, intelligence and confidence.
From identity, to website, and across a variety of touch points, simple typography and color are used with intention, reflecting the humanity and humility of a company created to serve families with multiple generations.
