MySimplePetLab

Created by veterinarians for vets, pets and pet parents alike, MySimplePetLab is a leader in at-home pet testing. MySimplePetLab believes keeping pets heathy should be simple, and offers a wide range of vet-approved tests that make testing pets for common health concerns easy. Using the latest testing methods in its own certified lab, MySimplePetLab is able to send results directly to pet owners and vets. Cue partnered with MySimplePetLab, creating an identity and expression to communicate the value of its mission to consumers across all points of contact.

Revel Stoke offers a wide range of flavored whiskies, providing an alternative to the connoisseurship and snobbery of the whisky category. While its spiced and flavored whiskies had experienced some success in the past, the flavor-focused brand did not provide the energy and personality needed to meaningfully connect with the right consumers.

The new expression shifts focus from flavor to bold energy, inviting adventurous drinkers to explore social risk and live life on their own terms. Fueled by an unapologetic personality, Revel Stoke is a call to celebrate good times, with whiskies that let you run wild and drink free.

90% of cavities and gum disease are caused by incorrect brushing – holding the brush at the wrong angle, not reaching all the right spots, and not brushing long enough. While 2 minutes is recommended, the Academy of General Dentistry reports the average person only brushes 40-70 seconds per day.

The new Encompass Brush aims to reimagine oral health. Rather than relying on people to brush perfectly, a team of dental professionals and engineers designed an entirely new kind of brush that delivers an optimal cleaning of your teeth and gums with every use.

The revolutionary J-shaped brush cleans each half of your mouth in just 10 seconds, meaning you can fully brush your teeth a mere 20 seconds. This is accomplished by the patented air pump system which delivers 100 brush strokes per second for the optimal cleaning experience.

A brand with roots in the North, Caribou Coffee has been “Fueling Adventure Since 1992”, so it only made sense that the brief to redesign the brand’s signature packaging looked to its heritage for inspiration. Creating a “sense of place” not only offered a truer connection to its provenance but also created a proprietary expression to unify the brand’s portfolio. An illustrative interpretation of the North leans heavily on Caribou’s distinctive blue color. The result is a strongly-branded expression that’s premium, with a playful personality.

As beautiful as it is intriguing, the Pacific Northwest is a place where convention is challenged, and open-minded exploration is rewarded with discovery. Headwind Vodka embodies the natural beauty and urban sophistication of the Pacific Northwest – from the packaging to the liquid, no matter where you are in the world.

Cue was approached to name and create the brand, packaging design, website, and launch materials for this new spirits venture.

Stunning river bluffs, sparkling Lake Pepin views and surrounding natural beauty give name to this unique Wisconsin destination. Inspired by centuries old villas of Southern Europe Villa Bellezza is home to a winery, tasting room, restaurant and more, surrounding a piazza created to enjoy good food, award-winning wine and a little bit of “la dolce vita.”

Visitors to the winery range from wine aficionados to casual wine drinkers, couples to groups, all who come to enjoy genuine hospitality and award-winning wines. Cue was tasked with creating a unique labeling system to accommodate a portfolio of more than 30 wines across three tiers, each embodying the beauty of the wine and destination. The solution unifies a wide spectrum of wines and makes each bottle a lovely reminder of the destination’s experience.

When watchmaker R.D. Hull created a better fishing reel back in 1949, his patented discovery reinvented fishing, making it easier than ever before to explore the outdoors. Today, fishing’s popularity has been challenged by an outdoor category offering an almost unlimited array of activities. Zebco not only needed a way to reposition itself in the category, but also to be more visible, identifiable and competitive with other contemporary outdoor brands.

Caribou Coffee is bringing beverage innovation forward with a variety of ready-to-drink products packaged in in sleek, 11.5 Oz. cans. We designed them with an iconic, identifiable look and cues appropriate for each product.

Caribou’s popular, crafted cold brew products launched first, including Cold Brew Black Coffee, Original Crafted and Vanilla Crafted beverages.

To tap into Minnesota’s love of Caribou’s hometown football team, Caribou asked Cue to create a special blend to honor the purple and gold. The Caribou Coffee SKOL Vikings Blend boasts a winning combination of cinnamon, nut, and cherry notes making it the the perfect blend to fuel Vikings fans throughout the season. A packaging solution was crafted to bleed purple and leverage the power and popularity of the Vikings SKOL chant as the call to action. The SKOL Vikings Blend successfully united Minnesota’s hometown coffee with Minnesota’s hometown football team. SKOL!

Jack Daniel’s is an iconic global brand, the best selling whiskey in the world. The brand’s values are timeless, but like every great brand, it needed to evolve to maintain its strength and affirm its authenticity in a changing world.

To be responsible to the brand, we needed to approach the redesign with an eye toward the future, while carefully considering 140 years of equity and history.

Jack believed that a unique product deserved unique presentation, so he chose to sell his whiskey in a square bottle with a fluted neck. True to the original, the new bottle is distinctly chiseled with masculine features−a square footprint, square shoulders and beveled corners.