MySimplePetLab

Created by veterinarians for vets, pets and pet parents alike, MySimplePetLab is a leader in at-home pet testing. MySimplePetLab believes keeping pets heathy should be simple, and offers a wide range of vet-approved tests that make testing pets for common health concerns easy. Using the latest testing methods in its own certified lab, MySimplePetLab is able to send results directly to pet owners and vets. Cue partnered with MySimplePetLab, creating an identity and expression to communicate the value of its mission to consumers across all points of contact.

90% of cavities and gum disease are caused by incorrect brushing – holding the brush at the wrong angle, not reaching all the right spots, and not brushing long enough. While 2 minutes is recommended, the Academy of General Dentistry reports the average person only brushes 40-70 seconds per day.

The new Encompass Brush aims to reimagine oral health. Rather than relying on people to brush perfectly, a team of dental professionals and engineers designed an entirely new kind of brush that delivers an optimal cleaning of your teeth and gums with every use.

The revolutionary J-shaped brush cleans each half of your mouth in just 10 seconds, meaning you can fully brush your teeth a mere 20 seconds. This is accomplished by the patented air pump system which delivers 100 brush strokes per second for the optimal cleaning experience.

ELM is a formidable “team-of-teams”, comprised of three distinct companies – Englert, LeafGuard and MetalMan – whose competencies are well integrated. For over 50 years, Englert Inc. has been the gold standard for residential and commercial metal roof and gutter systems, with premier manufacturing and supply chain expertise. LeafGuard revolutionized residential gutter systems with its one-piece system, and direct-to-consumer efficiency and speed. And, MetalMan is the culmination of Englert manufacturing and LeafGuard direct-to-consumer model, bringing premium metal roofing to the residential market.

For commercial builders, efficient site management is critical to success. Total Tool was created to support that success, supplying commercial builders with a deep inventory of tools and safety supplies along with a breadth of services that includes repair, rental, rigging and training. Established almost 40 years ago, the company has continually strived to provide custom solutions paired with expert, industry-leading customer service. Unmatched dedication has made Total Tool a trusted partner within the industry.

Mariano Rivera is best known as a New York Yankees pitching legend and the only player ever unanimously voted into the Baseball Hall of Fame. Growing up in Panama, he faced many obstacles that would shape his approach to life. Through commitment and perseverance, he developed skills and virtues that would become keys to his success, contributing to one of the most successful careers in Major League Baseball.

Mariano and his wife, Clara, founded the Mariano Rivera Foundation in 1998 to provide children from impoverished families the life skills that will set them on the path to a brighter future. Cue was approached to create an identity that embodies the spirit and values of the foundation, helping to communicate its ambitious goals.

As beautiful as it is intriguing, the Pacific Northwest is a place where convention is challenged, and open-minded exploration is rewarded with discovery. Headwind Vodka embodies the natural beauty and urban sophistication of the Pacific Northwest – from the packaging to the liquid, no matter where you are in the world.

Cue was approached to name and create the brand, packaging design, website, and launch materials for this new spirits venture.

As medicine continues to advance and extend the quality of life, health care and the demands on caregivers become more complex. CEO Jill Lytwyn saw an opportunity to offer visionary female leadership and elevate the institutional pharmacy experience by providing professional service to caregivers, with a relationship of empowering support. The brand is inspired by the lotus flower, a symbol that represents new beginnings, overcoming obstacles, and inspires growth. In contrast to typical institutional pharmacies, Lotus Pharmacy offers localized, high touch service with added value support.

Meridian Behavioral Health is a network of health facilities, addressing chemical dependency, addiction, mental health and other behavioral issues for men, women, adolescents and LGBT clients. With new acquisitions and growth of its portfolio, the company needed to sharpen its proposition and codify its mission and values. We created a new identity for Meridian designed to preside over a growing number of health facilities and behavioral health specializations across the country. The “North Star” icon represents the company’s diverse expertise and a symbol of Meridian as a standard-bearer of values common to the facilities it owns.

John Barr was an award winning Scotch whisky from times past, but the packaging lacked quality cues. Owned by Whyte & MacKay, the John Barr brand asked Cue to redesign in preparation for a re-launch, with new design and improved spirit.

Our proposition “Tradition Forward” inspired a new design for John Barr Reserve (black) and Finest (red) Blends. We evolved the bottle silhouette and retained color references, but pushed the brand boldly forward, embodying a more forward-looking label expression to stand apart on shelf.

Fast Phone Repair is a team and culture of expertise and service. Committed to consistently high standards of device repair, they’re an organization of professionally-trained individuals, operating at a high level.

Cue was approached to create a credible, approachable device repair brand. The brand promises an uncomplicated experience with gratifying results, and invites possible employees and franchise owners to inquire. Confident brand elements create a clear and dynamic environment throughout communications. This translates to online presence, signage, and store design, providing credibility to a growing company.