Created by veterinarians for vets, pets and pet parents alike, MySimplePetLab is a leader in at-home pet testing. MySimplePetLab believes keeping pets heathy should be simple, and offers a wide range of vet-approved tests that make testing pets for common health concerns easy. Using the latest testing methods in its own certified lab, MySimplePetLab is able to send results directly to pet owners and vets. Cue partnered with MySimplePetLab, creating an identity and expression to communicate the value of its mission to consumers across all points of contact.
MySimplePetLab
Revel Stoke offers a wide range of flavored whiskies, providing an alternative to the connoisseurship and snobbery of the whisky category. While its spiced and flavored whiskies had experienced some success in the past, the flavor-focused brand did not provide the energy and personality needed to meaningfully connect with the right consumers.
The new expression shifts focus from flavor to bold energy, inviting adventurous drinkers to explore social risk and live life on their own terms. Fueled by an unapologetic personality, Revel Stoke is a call to celebrate good times, with whiskies that let you run wild and drink free.
90% of cavities and gum disease are caused by incorrect brushing – holding the brush at the wrong angle, not reaching all the right spots, and not brushing long enough. While 2 minutes is recommended, the Academy of General Dentistry reports the average person only brushes 40-70 seconds per day.
The new Encompass Brush aims to reimagine oral health. Rather than relying on people to brush perfectly, a team of dental professionals and engineers designed an entirely new kind of brush that delivers an optimal cleaning of your teeth and gums with every use.
The revolutionary J-shaped brush cleans each half of your mouth in just 10 seconds, meaning you can fully brush your teeth a mere 20 seconds. This is accomplished by the patented air pump system which delivers 100 brush strokes per second for the optimal cleaning experience.
Bacio makes food approachable, feeding customers’ desire to experience, discover and learn. But, when faced with restrictions on serving capacity due to Covid, the management team of this Twin Cities restaurant felt the need to create new ways to serve customers, including curbside delivery, to-go meals and cocktails, and the purchase of a food truck (the largest in the state). Now mobile, the restaurant has a new way to diversify its menu and expand its customer base across the metro area. With an inviting name, and truck design that’s as tasty the food it serves, Bacio can serve any location or event with a custom offering. Whether a simple picnic barbecue or a multi-course wedding reception, Bacio-A-Go-Go’s mobile kitchen mixes hospitality and fresh food with versatility and a side of fun.
ELM is a formidable “team-of-teams”, comprised of three distinct companies – Englert, LeafGuard and MetalMan – whose competencies are well integrated. For over 50 years, Englert Inc. has been the gold standard for residential and commercial metal roof and gutter systems, with premier manufacturing and supply chain expertise. LeafGuard revolutionized residential gutter systems with its one-piece system, and direct-to-consumer efficiency and speed. And, MetalMan is the culmination of Englert manufacturing and LeafGuard direct-to-consumer model, bringing premium metal roofing to the residential market.
For commercial builders, efficient site management is critical to success. Total Tool was created to support that success, supplying commercial builders with a deep inventory of tools and safety supplies along with a breadth of services that includes repair, rental, rigging and training. Established almost 40 years ago, the company has continually strived to provide custom solutions paired with expert, industry-leading customer service. Unmatched dedication has made Total Tool a trusted partner within the industry.
A brand with roots in the North, Caribou Coffee has been “Fueling Adventure Since 1992”, so it only made sense that the brief to redesign the brand’s signature packaging looked to its heritage for inspiration. Creating a “sense of place” not only offered a truer connection to its provenance but also created a proprietary expression to unify the brand’s portfolio. An illustrative interpretation of the North leans heavily on Caribou’s distinctive blue color. The result is a strongly-branded expression that’s premium, with a playful personality.
Mariano Rivera is best known as a New York Yankees pitching legend and the only player ever unanimously voted into the Baseball Hall of Fame. Growing up in Panama, he faced many obstacles that would shape his approach to life. Through commitment and perseverance, he developed skills and virtues that would become keys to his success, contributing to one of the most successful careers in Major League Baseball.
Mariano and his wife, Clara, founded the Mariano Rivera Foundation in 1998 to provide children from impoverished families the life skills that will set them on the path to a brighter future. Cue was approached to create an identity that embodies the spirit and values of the foundation, helping to communicate its ambitious goals.
As beautiful as it is intriguing, the Pacific Northwest is a place where convention is challenged, and open-minded exploration is rewarded with discovery. Headwind Vodka embodies the natural beauty and urban sophistication of the Pacific Northwest – from the packaging to the liquid, no matter where you are in the world.
Cue was approached to name and create the brand, packaging design, website, and launch materials for this new spirits venture.
Stunning river bluffs, sparkling Lake Pepin views and surrounding natural beauty give name to this unique Wisconsin destination. Inspired by centuries old villas of Southern Europe Villa Bellezza is home to a winery, tasting room, restaurant and more, surrounding a piazza created to enjoy good food, award-winning wine and a little bit of “la dolce vita.”
Visitors to the winery range from wine aficionados to casual wine drinkers, couples to groups, all who come to enjoy genuine hospitality and award-winning wines. Cue was tasked with creating a unique labeling system to accommodate a portfolio of more than 30 wines across three tiers, each embodying the beauty of the wine and destination. The solution unifies a wide spectrum of wines and makes each bottle a lovely reminder of the destination’s experience.