- Brand Identity
The minimalist movement is affecting change in consumer behavior. Trends like “de-cluttering” and tiny houses are just a couple examples of a less-is-more mindset. Now a brand of vehicles is driving the craze within the automobile industry. Even as humans become larger, automotive designers have been able to maximize efficiency using sophisticated ergonomic models to determine the essential spatial need of drivers. Smart Car may have been the first, but Tini Car is making “smaller” an even bigger idea.