Meridian Behavioral Health System
- Brand Identity
Meridian Behavioral Health is a network of health facilities, addressing chemical dependency, addiction, mental health and other behavioral issues for men, women, adolescents and LGBT clients. With new acquisitions and growth of its portfolio, the company needed to sharpen its proposition and codify its mission and values. We created a new identity for Meridian designed to preside over a growing number of health facilities and behavioral health specializations across the country. The “North Star” icon represents the company’s diverse expertise and a symbol of Meridian as a standard-bearer of values common to the facilities it owns.
Red River & Cypress Grove Behavioral Health Systems
When Meridian acquired two underperforming regional facilities, we were asked to help re-brand them. New names and identities reflecting their respective local communities gave each facility new life and a promising future. Now, Red River in North Dakota and Cypress Grove in Northeastern Louisiana serve their communities with higher standards of personalized care.
Websites and collateral materials created for these acute psychiatric facilities reflect the brand’s commitment to meaningful change in the lives of their clients, with communications that convey Meridian’s compassionate approach to mental health.
We gave Meridian’s medication assisted treatment facilities an identity reflecting the brand’s inspiring proposition: The Strength To Fight. As a behavioral health entity dedicated to helping people battling addiction, the brand communicates a message of hope.