John Barr Whisky

  • Brand Identity
  • Digital
  • Packaging
  • Portfolio Architecture
  • Print

Designed to Raise Expectations

This Whyte & MacKay brand was an award-winning Scotch from times past, but lacked quality cues and relevance. In preparation for a re-launch, the spirit was improved. Our proposition “Tradition Forward” inspired new designs for John Barr Reserve (black) and Finest (red) Blends. New packaging supported a premium position, with refined label treatments that balance traditional whisky cues with a modern touch.

In the 20th Century, John Barr was known in his homeland as a first-class whisky man, traveling the globe as an ambassador of his country’s signature spirit. He was renowned for bringing a richer style of blended Scotch whisky to the world. His namesake whisky honors this legacy.

The new expression asks consumers to “Raise Expectations.” The website is expressly simple and premium, using bold imagery to stage the product and make a strong brand statement.

“Cue’s collaborative partnership gave us a solution that was on strategy and beautifully executed.”

– Chris Watt, Vice President, North America, Whyte & Mackay