Chapman’s Brewing Co.
- Brand Identity
- Iconography
- Packaging
- Portfolio Architecture
Traditional brews with bold personality

Chapman’s is a craft brewery in the lake country of Northern Indiana. Known for exceptional beer, Chapman’s saw an opportunity to create a brand that could expand to a wider, regional audience. We helped position Chapman’s as a quality brewery in the ever-growing craft brew category. The identity tips its hat to traditional style beers, applied to cans in a refreshingly bold way.

The line-up included five brews, all based on traditional English and German pub-style taste profiles. Names, color and iconography express each beer’s individual personality. Together, can designs created a strong, distinctive brand, becoming the fastest growing craft brewery in Indiana.





