Chapman’s Brewing Co.
- Brand Identity
- Portfolio Architecture
Chapman’s Brewing is a craft brewery and tap room in the lake country of northern Indiana. Known locally for exceptional quality beer, Chapman’s saw an opportunity to create a stronger brand that could be exported to a wider, regional audience. Competing in the eclectic, ever-growing craft brew category, we helped Chapman’s position itself as a quality brewery, offering a portfolio of beers each with intriguing personalities. The identity tips its hat to traditional style beers, and comes to life on cans in a refreshingly bold way.
The Chapman’s line-up currently includes five brews, all based on traditional English and German pub-style taste profiles. Names and iconography were designed to express the individual personality of each beer. Together, the can designs present Chapman’s as a strong and distinctive brand, and the fastest growing craft brewery in Indiana.