Bonterra Organic Wines

With expertise growing grapes organically for over 20 years, Bonterra had authentic credentials but had not created a compelling story. Organic products were a somewhat predictable look, attempting to look the part rather than standing apart. To tell a more authentic story, we created a look, feel and voice to make the story tangible.

Organic farming isn’t about what is prohibited. Instead, it’s about encouraging nature to thrive. Labels were inspired by that idea, each customized for each varietal using elements from a curated palette of color and iconography.

A Bonterra Roadshow was created to educate distributors across the country. It included a multimedia presentation and video. Bonterra’s story was brought to life in three small books created to inform distributors about the brand, its varietals, and organic farming. Distributor events included a wine tasting featuring Bonterra’s award-winning varietals.