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AI Fire

  • Brand Identity
  • Environment
  • Iconography
  • Print

Unifiying businesses under a single brand

AI Fire built an entire organization focused on fire protection services, with the scale and experience to serve large clients through its call center. Impact Fire was a company rooted in personal customer service, with field teams at the local level. We unified the businesses, creating a new brand expression to honor each company’s past. A strong visual language gave the brand a confident, differentiating presence in the category.

Iconography added another layer of communication, identifying a wide range of services the company offers. Disciplined use of the system across applications strengthens the brand’s presence in each local market it serves.

“The Cue team did an impressive job understanding our business, brand objectives and vision, taking three disparate companies to create a unified, cohesive story we can tell to our customers, potential investors, and acquisition targets.”

– Ellie Sparling, VP Strategy & Business Development, AI Fire

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